A poster is a temporary promotion of an idea, product, or event put up in a public space for mass consumption. Typically, posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative.

Posters may be used for many purposes. They are a frequent tool of advertisers (particularly of events, musicians, and films), propagandists, protestors, and other groups trying to communicate a message. Posters also are used for reproductions of artwork, particularly famous works, and are generally low-cost compared to the original artwork.

The modern poster, as we know it, however, dates back to the 1840s and 1850s when the printing industry perfected colour lithography and made mass production possible.

Artwork Abode hoarding design enables the use of outdoor hoarding — aka billboards in the United States, Canada and some other locations — providing outdoor advertising opportunities to communicate with thousands of motorists, vehicle passengers, pedestrians and outdoors/sports enthusiasts on a daily basis. To help businesses get maximum results from this marketing strategy, Artwork Abode provides specialized outdoor billboard advertising design services.
Our outdoor advertising hoardings designs involve different shapes and sizes — from a large billboard to outdoor banners, building-sized posters and smaller outdoor signs. But outdoor hoarding, billboards and signage almost always include complexities such as municipal laws, proper materials and effective lighting that are not present in other forms of marketing and advertising. AWA has the expertise to ensure that your outdoor sign is well-lit and optimized for maximum visibility.

A logo (abbreviation of logotype, from Greek: λόγος, romanized: logos, lit. 'word' and Greek: τύπος, romanized: typos, lit. 'imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark.

In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (e.g. "The" in ATF Garamond), as opposed to a ligature, which is two or more letters joined, but not forming a word. By extension, the term was also used for a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage, a company's logo is today often synonymous with its trademark or brand.

A greeting card is an illustrated piece of card stock or high quality paper featuring an expression of friendship or other sentiment. Although greeting cards are usually given on special occasions such as birthdays, Christmas or other holidays, such as Halloween, they are also sent to convey thanks or express other feelings (such as to get well from illness). Greeting cards, usually packaged with an envelope, come in a variety of styles. There are both mass-produced as well as handmade versions that are distributed by hundreds of companies large and small. While typically inexpensive, more elaborate cards with die-cuts or glued-on decorations may be more expensive.

A point-of-sale display (POS display) is a specialized form of sales promotion that is found near, on, or next to a checkout counter (the "point of sale"). They are intended to draw the customers' attention to products, which may be new products, or on special offer, and are also used to promote special events, e.g. seasonal or holiday-time sales. POS displays can include free standing display units (FSDU), shelf edging, dummy packs, strut cards, standees, hanging signs, counter display units (CDU), display packs, endcaps, display stands, mobiles, posters, and banners. POS can also refer to systems used to record transactions between the customer and the commerce

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